I love visual puns. I remember when I was about five and my dad pointed out that when the Molson Export’s tall ship logo is placed on its side it looks like an armadillo. I thought that was really neat in spite of the cramp in my neck I got from looking at everything sideways for a while.
I was tickled by the latest Canadiens “Happy Fan” ad, not only because of the play on an emblem that’s been etched into every Montrealer’s psyche by having a smiley emerge when set on its side, but also due to its bright red colouring that makes everything around it pale in comparison. Brilliant!
Posted by lou at October 6, 2003 09:01 AMWell I’ll be damned!! I’d never noticed that! Now if only they could come out of the dark ages and have a decently designed third shirt ;)
Posted by: Patrick at October 7, 2003 08:14 PMDamn right. It’s got historical appeal, yes, and it’s simpler than the ugly jersey sported by some of the younger teams (cf. especially Phoenix Coyotes - à chier), but it’s so… I dunno. 70s?
Posted by: lightspeedchick at October 8, 2003 11:41 AM